Advertiser policy

Every ad

• Is clearly labelled as an ad.
• Is suitable for a family audience.
• Is not targeted using sensitive information (health, religion, sexuality, ethnicity).

Never shown to under 18s

• Food and drink high in fat, salt or sugar.
• Gambling, alcohol, vaping, dating, weight loss or cosmetic procedures.

Promoted clips

Adults and troupes may pay to show a clip to more adult viewers. It is labelled Promoted and still goes through every safety check.